Before we talk about your content and the formats you can use, let’s start with you as a content creator and a various of creator tools and skills you should know about.
What soft skills do successful content creators need to have?
Certain skills are a prerequisite for implementation and for offering your services.
As a content creator, you’re often on the road as a solopreneur and are therefore working on many topics at the same time. As a content creator, you are a multi-talent, a creative generalist and an entrepreneur.
Therefore, you need to have a number of skills in order to master your creator life, such as the following:
- Perseverance and stamina
- Organizational skills
And also, the ability to deal with uncertainty in business, such as earning a regular income and dealing with feedback.
And knowing that you can get help, and knowing where to get it, is an important ability to have as a content creator.
You don’t have to know how to do everything or to have already acquired everything. You can also learn skills! But this requires a certain willingness to learn and an openness to new things.
Of course, in addition to soft skills, there is also practical knowledge, which makes the mix perfect.
What skills do I need to have as a content creator?
In addition to capabilities, certain other skills also play a role in your success. A good example is technical skill as well as knowledge and techniques in marketing.
Because the following questions are an essential part of content creation:
- How do I build strong branding for my profile?
- What should the minimum resolution of my photos be for good quality?
- How do I create the right lighting conditions?
- How do I create an SEO-optimized website?
- Which microphone will provide the best sound quality?
- How do I check the accuracy of contracts?
Since everything often happens at once and places a lot of demand on you, it’s important to get support in the right places: this is where creator tools come in.
Why creator tools?
Fortunately, there are now many tools and websites that can make your life easier, which means you don’t need a degree in marketing, design or film.
Depending on the format you’re currently using for your content – for example, text for your e-book or blog, audio for your podcast, video for your online course – you’ll need specific tools.
However, you’ll need multiple formats to promote your digital content. And that makes you a creative copywriter for your product description, a graphic designer for your cover and a video producer for your reels.
Therefore, as a content creator, it’s a must that you know how to work with text, photo, audio and video formats and to know what the best tools are for these formats.
The online platform you’re using also plays an important role and can serve as a tool and reduce your workload. For example, Fanbase allows you to focus on your content and not worry about things like registration, invoices and taxes. You don’t have to build a website, learn about invoicing, research tax rates in different countries or document registration lists. Fanbase takes care of all of this for you.
What makes a self-employed content creator?
Self-employment doesn’t necessarily depend on your skills in the first step. Factors such as – do I use agencies, do I have advertising contracts or which platform do I use – also play an important role.
Various types of useful soft and hard skills are indispensable for your everyday work as a content creator. However, there are a few more factors to consider if you want to build a successful business and to work independently.
Being self-employed means that you have to deal with issues ranging from opening an account, registering as a self-employed person, invoices, taxes and contracts.
And this can be very different, depending on the country you live in. Sometimes you have to register certain self-employed activities or start a company. This will then affect your tax rate.
As soon as you sell your content, you may have to invoice or account for it.
Depending on the country where you have your business, as well as where your paying fans are located, different tax rules will apply. You have to consider which taxes you have to pay and where you have to pay them.
If you don’t have any business experience, you can get help from a tax consultant.
The cool thing about Fanbase is that it takes care of the tedious work of invoicing for you and immediately shows you the correct tax rate, so you don’t have to worry about it anymore.
A side note: test your content and with it, your business model
You want to visualize your content so that your fans can get the most out of it. In doing so, it’s important – regardless of the medium you choose – that your content is:
- logically structured
To find out if your content actually meets the above criteria, we recommend the Mom Test. Show your content to your mother or let her try out your product. The goal is to find out whether your mom understands what it’s all about. Or ask your neighbor a.k.a. digital dinosaur or your four-year-old cousin.
If they don’t understand what you’re trying to say, if they don’t think your jokes are funny, or if the color choices of your images scare them, then that may be a sign that you need to revise your content.
In the “Creator Tools” series, you’ll find out which tools and skills you’ll definitely need as a creator. We start in part 2 with the topic of images, photos & photo editing. Click here for the article.