In the “Creator Tools” series, you’ll discover all the tools and skills that you will need as a content creator.
Part 3 revolves around recommended video creator tools and other things that you should pay attention to when creating your video.
Creator listen up: Video is trending
Posting videos on social media and using digital products is part of a marked trend.
This is because videos offer a wonderful opportunity to show off every aspect of your personality and present the full range of content that you produce. Videos create an effect that is more lively, intimate, and personal than photos.
And there are many different types of videos and video creator tools you can use:
Animations are super short videos which better attract attention on social media than photos. These very short sequences catch people’s eye better than photos, meaning that they stand out among the masses of content out there. Animated GIFs and Reels are good examples.
Explainer video and click video
Explainer videos and click videos have the benefit of allowing you to explain something quickly in a format which may make a better impression than text on its own. So, before you write a blog article with 1000 characters you can make a video explaining to your viewers what it is about.
That way, the content will be clearer and, in the best-case scenario, better understandable for your fans.
Our tip: add subtitles as many videos on social media are (initially) watched without sound.
Use an intro video to introduce yourself and your content. The best way to do this is to explain your vision, one or two minutes are all it takes. Then, less is more here: get to the point and give your viewers a clear idea of what your purpose is.
You might have heard about the elevator pitch?! The idea is that in the shortest amount of time possible (= the length of time it would take to complete an elevator ride), you try to convince your fans that your idea is important, i.e., you try to make it sound as appealing as possible so that they become interested in finding out more and want to spend more time watching your videos.
Live videos give you the chance to get to know your fans better. At the same time, your fans know that they only have a small window of time to take part; they have limited access to your content. That motivates people to participate as they won’t want to miss out.
When it comes to content, “live” can mean absolutely anything from a live concert to a live look behind the scenes to the live experience of a wedding or birthday party to live interviews or question rounds.
Top 7 fundamental creator tips
Our tip: regardless of the type of video you decide to make, it is best to take a short amount of time to check out the environment where you want to film your video before going live.
- Is the lighting good?
- Is it too dark or is there a glare?
- Is it quiet enough or is there background noise?
- Will you get peace here for the next 10 to 40 minutes and not be interrupted?
- Is the image quality and resolution good?
- Is your mic on?
- Is your background neutral or suitable?
Choosing the right length for your video
Which video length would best suit your content?
Many videos on social media only last a few minutes. The length also depends on the content you wish to share and the platform you are posting it on.
Social media is fast-moving, and many people only take a quick look at videos. That is why short videos should only be 3 to 10 seconds long. Reels last around 15 seconds.
If you’re new to YouTube, your videos are not allowed to exceed 15 minutes. Once YouTube has verified your channel, you will be able to upload longer videos. On the platform Twitch, your videos can be a bit longer – around an hour.
Fanbase goes one step further. We don’t put any limits on the length of your videos. You can choose the right length yourself.
That said, as a general principle, keep in mind a person’s attention span. Based on that, your videos and tutorials should generally not be longer than 15 to 20 minutes. If more explanation is needed, you can split your content into several short videos and post them at regular intervals. A happy consequence will be that just like that you will have more content!
The right format for your video content
Before starting to film, consider the format that is best for each platform.
Formats are usually 1:1, 21:9, 4:3, 9:16, etc. These numbers represent values related to the size of the frame. The first number indicates the width (x) and the second the height (y). So, a 1:1 format will be a square.
For videos like educational or full-length tutorials which your fans watch on their laptops, the standard format used on YouTube is best: 16:9 (landscape).
All the same, you should keep in mind that more and more content is consumed on smartphones. And even though we are used to rotating the screen on YouTube, it could be worthwhile to film your videos in portrait mode from the start.
An 9:16 format is optimal for smartphones. That way, your fans can enjoy watching your videos on the go. Portrait mode can also be a good choice for live videos, as many of your followers will already be used to it from platforms such as Instagram.
Fanbase gives you the freedom to upload videos and photos in all formats so that you can decide how your frame should look.
Top tips for video creation
Which tools are well suited to the production of videos?
The good news: nowadays, the cameras of most smartphones work perfectly for producing good videos. The live setting on an iPhone, for example, allows you to film short videos instead of taking photos.
For this purpose, it is best to use the rear camera on your smartphone, as it has a higher resolution than the front. If it is important to you that you can see yourself during a live stream, then you can, of course, also use the front camera.
It is also recommended to use a smartphone tripod so that your video will be steady and professional-looking.
Essential video tools for editing
These video creator tools allow you to crop videos, remove sections, merge clips, adjust the speed, create voice-overs, and directly share your videos.
The apps are free, but in-app purchases are available if you want to access additional features. Both apps also provide a music library.
iMovie is a great choice for Apple and MacBook users. The program is easy to use. It helps you to crop and put together videos, and also assists you with sound editing.
The Windows Editor – already installed on laptops with a Windows operating system – is also useful for editing videos. It might not be quite as intuitive as Apple’s application, but it has all the important features you need.
Other programs you can use to edit videos are Movie Maker and Openshot, which are both free, and Adobe Premiere Pro and Final Cut Pro, which you have to pay for.
You can also use the web-based platform Canva to create animated photos and short videos quickly and easily. Every bit of content you create with this platform can be created in the “right” format and then immediately uploaded. On top of that, Canva provides you with many ready-made items and animations.
Which filters or effects you use, how many you choose, and whether you use them at all in your videos is completely up to you.
How and why to use subtitles
Given that the majority of videos on social media are watched without sound, consider adding subtitles. You might also want to consider adding English subtitles – even if your video is in any other language – to reach a larger audience.
Many video creator tools allow you to directly add subtitles to videos in text form. For example, as soon as you upload a video on YouTube, you get the option to use an integrated tool to add subtitles. It is a quick and easy process.
Another tool you can use to add subtitles is veed.io. This tool offers a free basic version as well as subscription options for longer videos and additional features.
Atmospheric music for your video
Adding music has the advantage that we not only get visual input but also use another one of our senses. That will stimulate our imagination and can create a completely different mood.
Think about a good thriller: without the music starting at the right time, it would not seem nearly as tense.
Try it out the next time you watch a horror or love scene in a film; turn off the sound and see what effect the lone moving images have on you.
Keep that in mind when you create your videos.
Take the chance to add some suitable music and audio to your videos. If you also speak in the video, make sure that the music is not too loud, and your voice can still be heard clearly. Remember that lyrics and singing can distract from your content.
Many of the tools mentioned above also allow you to edit your video’s audio track and add music. Some of them have sound libraries with freely available audio files.
On platforms such as Instagram and TikTok, this feature is also integrated.
There are many websites where you can find and download free sound. Some popular ones include Free Music Archive, Artlist.io and Epidemic Sound, but there are plenty more that you can find by googling it.
Sometimes it also makes sense to first choose the music for your video and then produce and edit the content in a way which works with the beat.
Our Fanbase video, for example, shows how music can complement your content. That said, you can also watch the video without sound and not miss anything.
A side note: thumbnails and titles
Last but not least, you should always create a thumbnail image, give your video a good title, and use relevant keywords.
Hashtags help people to find your posts. Keywords for a google search and SEO work exactly the same way. So, be sure to use keywords in the video description and give your video thumbnail a name. That way, your content can be found organically.
A thumbnail is an image which appears as a preview before you start playing a video.
YouTube, for example, automatically chooses an image from your video for this purpose. But it also makes sense to choose the thumbnail yourself so that you can give your viewers a clear idea of what the video is about. Try including the title of the video in your thumbnail.
It’ll be the first thing that your fans see and should make them want to watch the video.
Apart from video creator tools, you can find out more about how to create cool photos, such as thumbnails, and discover more useful tools for editing photos here.